Irish consent advert withdrawn after criticism over its portrayal of grandparents
Developing story first seen 40 minutes ago
The Dublin Rape Crisis Centre has removed a social media advert after criticism of its portrayal of grandparents, following intervention by officials at the Justice Department. The dispute has renewed debate in Ireland about how to teach children consent and boundaries, and the role families play in that education.
The video showed grandparents hugging their grandson and approaching a granddaughter who appeared uncomfortable, before stating that not everyone wants a hug. It was one of three low-cost videos in the We-Consent campaign, made with volunteers. Justice Minister Jim O’Callaghan called the advert demeaning and counterproductive, while its defenders said it highlighted that children have different boundaries; the centre said it would reflect on whether the videos had the intended effect.
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In short
- Consent advert removed after criticism and official intervention.
- The video was part of a three-ad campaign.
- Supporters said it highlighted children’s differing boundaries.
How this story developed
- 4 minutes ago The centre withdrew the advert after the row, saying it would consider whether the volunteer-made video had achieved its intended effect, while the dispute fuelled wider debate about how children learn boundaries and the role of families.
- 11 minutes ago The Dublin Rape Crisis Centre faced criticism over a We-Consent video showing grandparents hugging one child and approaching another who seemed uneasy, prompting Justice Minister Jim O’Callaghan to call it demeaning and counterproductive.
Where outlets differ
Centre outlets 1
Only here: withdrawn, criticism, portrayal
Right-leaning outlets 1
Only here: grandchildren
Every side used: irish, consent, advert, grandparents
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Originally published by BBC World as “‘Demeaning’ and ‘absurd’: The backlash against a hugging grandparents consent ad”.