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Disney and Adobe to develop bespoke generative AI models
Disney and Adobe have announced a multiyear partnership to develop bespoke generative AI models based on Disney’s characters, settings and visual styles. The companies say the tools will be artist-led and designed to produce commercially safe, production-ready material, helping speed up creative work and support more projects.
Adobe will give Disney early access to its latest technologies for use across its studios, theme parks, cruise line and ESPN. Disney’s Imagineering research and development team already uses Adobe’s Firefly platform for theme park development; the new work will also explore ways to shape ESPN content and engage sports fans. The partnership follows Disney’s other moves involving generative AI, as the company reportedly prepares for thousands of job cuts and aims for 20 per cent annual cost savings.
In short
- Disney and Adobe will build AI models tailored to Disney properties.
- The tools are intended to support creative work across Disney businesses.
- Disney is reportedly targeting 20 per cent annual cost savings.
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Originally published by The Verge as “Disney and Adobe are building generative AI tools together”.