Disney Store is returning to D23: The Ultimate Disney Fan Event with exclusive merchandise, interactive experiences and previews of upcoming product lines. The activation includes a Disney x Formula 1 jacket range, an expanded "Blooms by Disney" plush display, and a first look at a "Peter Pan" collaboration with British accessories brand Skinnydip London, reflecting Disney's ongoing push to tie retail launches to fan conventions and generate buzz for merchandise ahead of wider release.

The Disney x Formula 1 line features a limited-time capsule of premium jackets with Mickey Mouse and Friends designs, while the Blooms by Disney booth, based on a range that began at Hong Kong Disneyland, will resemble a flower shop showcasing new and existing styles alongside a fresh plush assortment themed to D23's colour palette. The Skinnydip "Peter Pan" collection will be previewed only, with no purchases available at the event; other items can be bought via in-booth QR codes linking to DisneyStore.com, with select merchandise going on general sale online on 17 August. The booth will also host artist meet-and-greets, sketch sessions and signings, with registration opening through the Disney D23 app from 20 to 24 July, plus a life-size claw machine, limited-edition totes and stickers.