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Do spicy noodles make people dance? Buldak thinks so
Buldak fans set a Guinness World Records title by uploading the most videos of people eating instant noodles to TikTok in one hour. The brand says the achievement celebrates the online fan community that has helped make its spicy noodles popular around the world.
The previous record was 250 videos; fans submitted 335 qualifying clips, featuring Buldak’s Original and Carbonara flavours. Participants joined alone or in groups, with YouTube creators the Stokes Twins among those encouraging the challenge. Buldak, which launched in South Korea in 2012, marked the record with “Crave The Burn”, a pop song with Latin-inspired sounds and a music video featuring dance sequences and challenge footage.
In short
- Buldak fans set a TikTok noodle-eating video record.
- They submitted 335 clips in one hour, beating 250.
- The brand celebrated with a new song and music video.
Asia Entertainment Music World