Don’t tell Nvidia: 56% of you are willing to pay over $600 for your next graphics card… and 19% would spend over $1000 😮

A new PC Gamer reader survey suggests enthusiasts are far more willing to pay premium prices for graphics cards than Nvidia's public messaging often assumes, with more than half of respondents saying they'd pay over $600 for their next GPU. This challenges the narrative that high-end pricing is purely a response to reluctant consumers, indicating a sizeable chunk of the PC gaming audience already expects steep costs and budgets accordingly.

The poll found that 56% of respondents would spend more than $600 on their next graphics card, while 19% said they'd go beyond $1000, figures that align with the pricing brackets of current high-end and flagship cards from Nvidia and AMD. The results point to a normalisation of high GPU prices among dedicated PC gamers, even as affordability remains a widely voiced complaint within the wider community.