DraftKings has launched a major advertising campaign featuring Kevin Hart and Nick Jonas in a road-trip-themed commercial, part of a broader push to promote sports wagering and the company's newer prediction-market services across the United States. The campaign, developed with marketing agency Translation, aims to remind fans that DraftKings now operates nationwide rather than just in states where sports betting is legal, reflecting the growing role of prediction markets in the firm's business.

The advert will run throughout the NFL and NBA seasons, with additional creative planned featuring Chad Ochocinco and Carmelo Anthony, alongside local market promotions. DraftKings spent roughly $69.5 million advertising during NFL games and about $12.8 million during NBA games in 2025, according to ad-tracking firm iSpot, as it and rivals FanDuel and BetMGM compete for sports fans' attention. Sports betting remains prohibited in 11 US states, including California, Texas, Georgia and Minnesota, but DraftKings' chief marketing officer Stephane Sherman said prediction markets now let the firm reach consumers nationwide.