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EFD Studios Names José Miguel Álvarez Ibargüengoitia CEO, EFD Studios Mexico (EXCLUSIVE)
Latin American film equipment rental giant EFD Studios has appointed José Miguel Álvarez Ibargüengoitia, a veteran senior executive from Mexico's national film institute Imcine, as CEO of EFD Studios Mexico. The move is part of a broader expansion drive under new global director general Nacho Carballo and group president Georgina Terán, aimed at consolidating EFD's position in Spain, Mexico, Colombia and the US while pursuing further international growth, including investment in AI and virtual production capabilities.
The appointment lands just months after Mexican President Claudia Sheinbaum and actor-producer Salma Hayek announced a new transferable tax credit, unveiled on 15 February, for Mexican and international productions filming in Mexico, covering post-production spend. Álvarez Ibargüengoitia spent over a decade at Imcine, including roles as international promotion director (2013-17), director of film production (2017-26) and technical coordinator (2019-26), and is expected to draw on his extensive industry contacts. EFD Studios, already Mexico's leading rental provider, has supplied high-end equipment such as ARRI M-series lights and SkyPanels to major productions including Netflix's "Pedro Páramo."
In short
- EFD Studios names ex-Imcine executive as CEO of its Mexico operation
- Move is part of wider international expansion under new leadership
- Comes as Mexico rolls out new tax incentives for film productions
Explained simply
EFD Studios is a major equipment rental company that serves the film and television industry across Latin America and beyond. It supplies high-end cameras, lighting systems and other technical equipment to productions on major films and television shows. The company is expanding its operations across multiple countries, including Mexico.
The newly appointed chief executive of EFD Studios Mexico brings over a decade of experience from Mexico's national film institute, where he held senior roles including director of film production. This background is significant because it gives him deep knowledge of the Mexican film industry and established relationships with producers and filmmakers. His appointment comes at a time when Mexico is introducing new incentives to encourage film production in the country.
EFD Studios is expanding under new global leadership that aims to strengthen the company's position across Spain, Mexico, Colombia and the United States. The company is also investing in emerging technologies such as artificial intelligence and virtual production. This expansion strategy aligns with Mexico's recent introduction of tax credits designed to attract more film production.
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