Eminem has partnered with Julien's Auctions to sell 117 pairs of sneakers from his personal collection, with all proceeds going to his Marshall Mathers Foundation, which supports disadvantaged and at-risk youth in Detroit. Every pair is autographed by the rapper, and Julien's Auctions describes the sale as the largest single auction of his personal memorabilia to date, making it a notable moment for both his fanbase and the charity's fundraising efforts.

The collection includes rare Air Jordans such as Eminem's 2015 Carhartt collaboration and the Air Jordan 4 Encore, alongside Adidas, Nike and Puma pairs in men's sizes 10 to 11. A standout lot is the Air Jordan 3 "Slim Shady" PE worn during his 2022 Super Bowl LVI Halftime Show performance, already bid to $8,000 and expected to exceed $25,000, while other pieces include Nike Air Max 90s from his 2024 Soundstorm Festival set. Bidding remains open until the auction concludes on 25 August at 10am PT.