5-Hour Energy, the energy shot brand, has launched into the mocktail market with a range of non-alcoholic drink recipes designed to offer partygoers an alternative "buzz" without the hangover, timed to coincide with film festival season. The move reflects a broader shift in consumer habits, as more drinkers seek sober or "sober curious" options at bars and social events, with the global mocktail market estimated to be worth $16 billion in 2026.

The brand worked with former Las Vegas bartender Jason Puckly, known online as "The Sin City Bartender," to create recipes including a "Berry Blast," a "Frozen Champ" and a "Tropical Butterfly Refresher," which combine various 5-Hour Energy flavours with fruit juices, tea and other mixers. Each shot contains 230mg of caffeine, roughly equivalent to a Starbucks tall coffee, along with B-vitamins, and has zero sugar and zero calories. The recipes and full range of flavours are available on the 5HourEnergy.com website.