Entertainment 360, Griffin Gaming Launch HITpoint to Bring Gaming Characters, Stories to Film, TV

Entertainment 360 and Griffin Gaming Partners have launched HITpoint Entertainment to adapt video game characters and stories for film and television. The venture aims to connect game creators with producers and filmmakers, reflecting gaming’s growing place in popular entertainment and the success of recent screen adaptations.

HITpoint plans to work across genres and pursue both established franchises and independent games with breakout potential. Griffin has more than $1.6 billion in assets under management and over 100 portfolio companies; the partners cite an estimated 3.7 billion active players worldwide and gaming’s popularity among Gen Z. Their experience includes Entertainment 360’s work on the upcoming *The Legend of Zelda* film and Griffin co-founder Peter Levin’s role in bringing *Fallout* to screen.