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Epic Games Store’s new free PC games revealed
The Epic Games Store is giving away two PC titles for free this week: Echo Generation, a turn-based retro adventure, and Luto, a psychological horror game. The promotion is part of Epic's regular weekly giveaway scheme, which rewards Epic Games Store users with free titles to encourage engagement with the platform.
Echo Generation, developed by Cococucumber, follows children in the small town of Maple Town as they battle supernatural monsters and unravel a conspiracy, featuring pet companions and more than 30 minigames; it holds a "Very Positive" Steam rating, and a sequel was released earlier this year. Luto, from developer Broken Bird Games, is an atmospheric horror title in which the player is trapped in a labyrinthine house, blending puzzle-solving with themes of isolation and death; it carries a content disclaimer covering anxiety, depression and suicide, and also has a "Very Positive" Steam rating from over 1,100 reviews. Both games can be claimed by logging into the Epic Games Store before the offer ends on Thursday, 23 July at 11am EDT.
In short
- Epic Games Store offers Echo Generation and Luto free this week
- Echo Generation: retro turn-based adventure with monster battles and minigames
- Luto: atmospheric horror game with a mental health content warning
- Claim by Thursday, 23 July, 11am EDT
Explained simply
The Epic Games Store is a digital shop where people download and play PC games. Its owner, Epic Games, regularly gives away games for free to encourage people to use their store instead of rivals like Steam, the dominant platform in the market.
This week's free games are Echo Generation, an adventure game where players explore a small town and battle creatures, and Luto, a horror game centred around puzzle-solving in a mysterious house. Both have received positive reviews from players on other platforms.
The free game strategy is how Epic Games Store tries to build its user base and compete in a crowded market. By offering quality titles at no cost, the company hopes to attract new customers who might then buy other games or content through their platform.