Epic Games has reportedly brought in Battle.net's lead from Blizzard to help overhaul the Epic Games Store, as the platform continues to struggle against Steam's dominant position in PC gaming. The move signals Epic's ongoing efforts to strengthen its storefront's features and user experience in a bid to compete more effectively with Valve's long-established platform.

Despite years of exclusivity deals and free game giveaways aimed at building its user base, the Epic Games Store has failed to significantly dent Steam's market share, which remains the overwhelming choice for PC gamers. Bringing in experienced leadership from a major competing service such as Battle.net suggests Epic is looking to apply proven expertise in storefront and platform management to close the gap.