Everywhere is nowhere: How monoculture has destroyed travel

The article argues that globalisation and social media are making travel feel increasingly alike, with major cities sharing the same cafés, shops, fashions and popular foods. It says this matters because visitors may encounter less of the local character that once made travelling to a different place feel distinctive.

The piece points to a 2026 survey in which 48% of Gen Z travellers named TikTok as their main source of travel inspiration, alongside record visitor numbers in Barcelona and Japan in 2025. It also describes how viral trends and AI-generated itineraries can direct people towards the same attractions and businesses, adding to crowding and reinforcing a standardised travel experience.