Atomic, a supply chain automation startup founded by former Tesla employees, has raised $12.5 million in Series A funding, bringing total funding to over $15 million. The company uses artificial intelligence to optimise inventory management by simulating scenarios and making autonomous purchasing decisions for customers, addressing challenges that emerged during Tesla's 2018 Model 3 production ramp when spreadsheet-based planning proved inadequate. The funding round reflects strong investor confidence in the company's approach to automating complex supply chain operations.

Founded by Michael Rossiter (CEO) and Neal Suidan, with veteran Tesla planning director Jeff Goodrich joining as CTO, Atomic has demonstrated impressive growth, with annual recurring revenue quintupling since the start of 2026. The company has expanded from pilot customers to major deployments, including DoorDash (which now runs approximately 90 per cent of purchasing decisions autonomously through Atomic) and HelloFresh. The Series A round, led by Klass Capital and Madrona Venture Group, was driven by investor recognition of the product's evolution from providing recommendations to fully autonomous decision-making, coupled with the company's ability to rapidly deploy across different industries including consumer packaged goods and manufacturing.