Exceleration Music has formed a strategic partnership with Atlanta-based Christian hip-hop label Reach Records, providing worldwide physical and digital distribution through Redeye Worldwide. Reach will retain its existing leadership and team, while Exceleration supplies capital, infrastructure and operational support, potentially expanding the label’s ability to develop artists and reach audiences.

The agreement applies to new releases from 2026, with financial terms undisclosed. Its first release is Jackie Hill Perry’s single Clean, issued initially in a limited-edition KiTalbum bundle ahead of a digital release on 21 August; the partnership follows a federal judge’s decision to allow Reach’s lawsuit against Capitol CMG, a Universal Music Group company, to proceed into discovery.