Feel The Club boss Juan Carlos Dominguez talks promoting shows for Shakira – and putting Ecuador on the map for stadium tours
Feel The Club founder Juan Carlos Dominguez says the sell-out run of three Shakira concerts in Quito has demonstrated that Ecuador can support major international stadium tours. The shows, promoted with Live Nation, are presented as a landmark for a country that has often been bypassed by global touring acts, potentially encouraging artists and promoters to schedule multiple dates there.
More than 105,000 tickets were sold for Shakira’s three November concerts at Estadio Olímpico Atahualpa, generating $14.4 million in box-office revenue, according to Pollstar. Dominguez added that Feel The Club is bringing Def Leppard and The Strokes to Ecuador later in 2026, while developing Quito’s Arena Bicentenario, a venue due to open in December with capacity ranging from about 8,500 to 18,000.
- Shakira’s Quito run strengthened Ecuador’s touring credentials.
- Three shows sold 105,000 tickets and grossed $14.4 million.
- Feel The Club is expanding concerts and venue capacity.
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Ecuador has often been left out of major international concert tours, which tend to focus on countries with established touring venues and proven demand. Quito, the capital, is a potential stop for large stadium shows, but promoters need to show that audiences will buy enough tickets to make the events viable.
Juan Carlos Dominguez founded Feel The Club, a concert promoter that works with international partners such as Live Nation to bring artists to Ecuador. Stadium tours can bring substantial ticket sales and attention to a country’s live music scene, while a new venue such as Quito’s Arena Bicentenario could give promoters more options for future events.