FIFA Opens World Cup Bidding For 2030 With Netflix, YouTube Among Suitors
FIFA has opened bidding for US media rights to the 2030 men’s World Cup, with a possible option for the 2034 tournament. The contest could bring major streaming platforms into competition with established broadcasters, reflecting how much the media landscape has changed since FIFA last put rights up for sale.
Fox and Telemundo, which carried last summer’s record-setting tournament, are reportedly interested in renewing, while Netflix, YouTube, Apple and Amazon Prime Video are also considering bids. Recent reports put the potential price at $1.5 billion to $2 billion; bids are due by 19 November, and FIFA aims to choose a winner by the end of the year. Netflix has already secured rights to the next two Women’s World Cups.
In short
- FIFA is seeking US rights bidders for the 2030 men’s World Cup.
- Streaming platforms may compete with Fox and Telemundo.
- Reports estimate the rights could cost $1.5 billion to $2 billion.
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