Freddy Fazbear’s Pizza to open as permanent attraction at New Jersey mall
Developed over time first seen 2 months ago
Freddy Fazbear's Pizza, the fictional haunted restaurant from the "Five Nights at Freddy's" video games and films, will open as a permanent immersive attraction at the American Dream mall in Bergen County, New Jersey, in 2027. Developed with series creator Scott Cawthon's studio, Scott Games, it is billed as the world's first permanent immersive restaurant tied to the franchise, letting fans eat pizza, play arcade games and watch shows featuring the animatronic characters in a real-world recreation of the games' setting. It reflects the growing commercial reach of the horror franchise, which has become one of the most successful video-game-to-film adaptations in recent years.
Visitors will be able to watch Freddy and the Fazbear Band perform on a Main Stage, see Foxy the Pirate in Pirate Cove, and take part in horror-themed multiplayer game experiences. The project is led by Atreyu Alcantar, a well-known FNaF cosplayer and American Dream's creative manager, who said the goal was to build an authentic recreation of Freddy Fazbear's Pizza rather than a mere themed set. The attraction arrives as fans await a third instalment of the Blumhouse film trilogy, directed by Emma Tammi, following the first film's record-breaking 2023 opening and a sequel that broke further box office records, taking the franchise's global earnings past $530 million.
- Freddy Fazbear's Pizza opens as permanent attraction at NJ's American Dream mall in 2027
- Built with creator Scott Cawthon's studio; billed as first permanent immersive FNaF restaurant
- Comes as film franchise awaits third instalment after two record-breaking releases
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Freddy Fazbear's Pizza is the central setting in "Five Nights at Freddy's," a horror video game series created by Scott Cawthon that began in 2014 and later spawned two Blumhouse feature films. In the fiction, it is a children's restaurant staffed by animatronic characters, including Freddy the bear and Foxy the pirate fox, which turn menacing after dark, and the games task players with surviving overnight shifts against them.
The franchise has grown from a low-budget indie game into a major entertainment property, with its two films together taking more than $530 million at the global box office. American Dream is a large shopping and entertainment complex in Bergen County, New Jersey, known for combining retail with theme park rides and attractions, making it a fitting host for a large-scale fan experience.
This planned attraction would recreate the fictional restaurant as a real venue, with dining, arcade games and live shows featuring the characters, marking one of the more ambitious attempts to bring a video game world into physical form on a permanent basis.
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Originally published by Deadline as “‘Five Nights at Freddy’s’ Immersive Freddy Fazbear’s Pizza Opening In N.J. Mall”.