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Fox, USVETS renew ‘Make Camo Your Cause’ campaign dedicated to ending veteran homelessness
Fox Corporation and U.S.VETS have renewed their “Make Camo Your Cause” campaign for a sixth year, running through Veterans Day on 11 November. The initiative aims to raise awareness and funds to address veteran homelessness in the United States, with Fox News presenters wearing camouflage as a public show of support.
The campaign also encourages viewers to donate or buy camouflage items such as hats, T-shirts, mugs and duffel bags. U.S.VETS says purchases support housing, counselling, career development and other services that help veterans and their families move into civilian life. Founded in 1993, the organisation describes itself as the largest US nonprofit working on veteran homelessness.
In short
- Fox and U.S.VETS are renewing their campaign for a sixth year.
- Fox News presenters will wear camouflage through 11 November.
- Donations and merchandise sales support services for veterans.