France has banned unsolicited telemarketing calls from Tuesday, prohibiting businesses across all sectors from cold-calling consumers unless they already have a contract with them or have obtained prior consent for marketing contact. Consumer group Que Choisir Ensemble welcomed the change as a "small revolution", arguing that peace and quiet is a right and that people should no longer be treated as automatic potential customers. The move has, however, angered business groups and officials in Morocco, where call centres rely heavily on the French market.

A 2025 parliamentary report found that 97% of French people are annoyed by telemarketing calls, with 72% saying they are contacted on their mobiles at least weekly and 38% daily. A Moroccan minister warned the reforms could cost up to 50,000 jobs, while the head of France's direct-selling trade body criticised the new requirement for businesses to obtain and retain written consent as an added administrative burden. Germany, Austria and Italy already impose similar restrictions, whereas in the UK most cold calls remain legal unless the recipient has opted out or is on a do-not-call list.