Francesco Carrozzini on His Venice AI Doc ‘Be Brave’ and Why ‘The Human Has to Come First’ (EXCLUSIVE)

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Francesco Carrozzini on His Venice AI Doc ‘Be Brave’ and Why ‘The Human Has to Come First’ (EXCLUSIVE)

Variety · 4 hours ago

Italian director Francesco Carrozzini is bringing "Be Brave," an 85-minute AI-generated documentary about Diesel founder Renzo Rosso, to the Venice Film Festival. The film is notable for not featuring a single traditionally shot frame of its subject; instead, Carrozzini used artificial intelligence to recreate Rosso at various stages of his life, making it one of the first AI-driven features to premiere at a major film festival. Venice artistic director Alberto Barbera has framed its inclusion as an invitation for filmmakers to consider how AI can expand creative possibilities, while Carrozzini insists the project remains an exercise in "emotion and storytelling" rather than a technological showcase.

The fully scripted documentary portrays Rosso as an underdog who built a fashion empire from poverty, and was born partly from necessity, as usable archival interview footage of him was scarce. Carrozzini spent about eighteen months making the film, during which AI tools evolved so rapidly that early work had to be redone, and he expects the technology to have moved on again by the time audiences see it in cinemas. Produced by Lorenzo Mieli, Mario Gianani and Gabriele Immirzi through Rome-based Our Films (a Mediawan company), the documentary combines AI-generated sequences with real "talking head" interviews, and closes on the message that, in storytelling, "the human has to come first."

  • Carrozzini's AI documentary "Be Brave" on Diesel founder Renzo Rosso premieres at Venice.
  • Film uses no traditionally shot footage of Rosso, only AI recreations.
  • Director says fast-moving AI tech made production a constant challenge.

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