Andy Murray retired from professional tennis in 2024 but has continued to build his estimated £110 million fortune through an expanding portfolio of commercial ventures. Rather than stepping away from public life, the former world number one and three-time Grand Slam champion has leaned into brand partnerships, media work and business investments, cementing his status as one of Britain's most commercially successful sportsmen even after leaving the court.

His current deals include endorsements with Scottish food brands Walker's Shortbread and Albert Bartlett potatoes, alongside television advertising work, showing his continued appeal to household-name companies. He has also invested in the hospitality sector through a luxury hotel venture, diversifying his income beyond tennis-related sponsorships and into property and leisure business interests.