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From Ticketing To Vocals, The ‘Mind-Blowing’ Ways Concerts Are Using AI
AI is being used across live music, from clearer vocals and targeted marketing to concert discovery, helping artists and organisers run shows and reach fans. The technology can also be exploited: ticket scalpers use bots, while fake presale registrations can overwhelm genuine demand.
On Nine Inch Nails’ Peel It Back Tour, engineer Jamie Pollock used L-Acoustics’ machine-learning system to isolate Trent Reznor’s voice from stage noise in real time. RAYE said her 5,000-capacity Royal Albert Hall show received 1.8 million presale sign-ups, including hundreds of thousands of fake registrations. Marketing platforms Laylo and HIVE use AI to draft campaigns and find fan-made videos, while Ticketmaster has added ChatGPT and Claude to help fans discover shows.
In short
- AI can make live vocals clearer and concert marketing more efficient.
- Ticket bots and fake sign-ups are also growing problems.
- Ticketmaster is using chatbots to help fans discover shows.
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