Frost School of Music Takes Center Stage at Billboard Latin Music Week’s Latin Power Players Celebration

Billboard Latin Music Week’s 2026 Latin Power Players celebration recognised artists, executives and companies shaping the expanding Latin music business. The Frost School of Music at the University of Miami returned as a partner, highlighting its role in preparing future music business leaders and its connection to Miami’s Latin music industry.

Live Nation’s Hans Schafer was named Executive of the Year as Latin artists increasingly headline stadium tours. Billboard co-chief content officer Leila Cobo said Spanish-language music now accounts for one in every 10 streams, twice its share six years ago. Awards also went to Universal Music Latin America, Rimas Entertainment, Sony Music U.S. Latin, Double P Records and Street Mob Records.