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Future Games Show Sets Its First Live, In-Person Event During Gamescom 2027 (EXCLUSIVE)
Future Games Show will hold its first in-person event on 25 August 2027 in Cologne, alongside Gamescom. The move brings the video game showcase beyond its digital format and gives players, creators, developers and publishers a chance to meet at one of the industry’s major annual events.
The announcement follows the show’s largest year so far: its 26 August broadcasts attracted more than 50 million live views across streaming and social platforms, according to Future. Launched in 2020 and run by Future plc, the showcase features upcoming games; further details about the Cologne event are expected in the coming months.
In short
- Future Games Show’s first live event is set for 25 August 2027.
- It will take place in Cologne during Gamescom.
- The previous year’s broadcasts drew over 50 million live views.
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The case for
An in-person event could make the showcase more engaging by letting players meet developers and creators, try games and build community face to face. Holding it alongside Gamescom may also help publishers reach a large audience, while the reported growth in online viewership suggests there is interest to build on.
The case against
A live event adds travel, venue and production costs, and may be less accessible to fans who cannot get to Cologne or afford the trip. With details still to come, it is also reasonable to question whether an in-person format offers enough beyond the existing broadcasts to justify those costs and environmental impacts.
Explained simply
The Future Games Show is a video game showcase launched in 2020 and run by media company Future plc. It presents games that are in development or due to be released, through broadcasts on streaming and social platforms.
Gamescom is a major annual video game event held in Cologne, Germany, where companies present games and people from the industry and public attend. The planned gathering adds an in-person event to the showcase’s digital broadcasts, creating a place for players, creators, developers and publishers to meet.
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