Gap’s viral denim bags are finally back in stock — and Oprah-approved

Gap’s viral denim tote bags have returned to stock and received a boost from Oprah Winfrey, who included them in her 2026 Favorite Things list. The renewed attention matters for Gap as it updates its range and builds visibility through celebrity endorsements.

Designed by former Coach creative director Reed Krakoff, the Five-Pocket Totes come in four sizes, from mini to large, and in light or dark denim washes. They previously sold out after going viral and are reportedly beginning to sell out again; Gayle King, Jordyn Woods, Ashtin Earle and Martha Stewart have also shown support for the bags.