Google confirms Pixel 11 to debut at evening event on 12 August
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Google has confirmed that its next Made by Google launch event, at which the Pixel 11 is expected to debut, will take place on 12 August in New York City. Notably, the event will be held in the evening, beginning at 6pm ET, an unusual departure from the company's typical daytime hardware showcases. The announcement, made via an invitation sent to The Verge, gives fans and prospective buyers a firm date for Google's latest flagship reveal.
The invitation includes a brief animation teasing what appears to be a gold model in the Pixel 11 family. Leaks so far suggest the base Pixel 11 could feature slimmer bezels than the Pixel 10 and a solid black camera bar, while the Pixel 11 Pro may be slightly thinner than its predecessor. The Pixel 11 Pro Fold is also rumoured to be thinner and to gain a redesigned camera bump. For context, last year's Pixel 10 event took place on 20 August — featuring Jimmy Fallon and a live studio audience — with the phones going on sale on 28 August.
- Google's Pixel 11 event is set for 12 August in New York.
- Unusually, it starts in the evening at 6pm ET.
- Leaks point to slimmer bezels and thinner Pro models.
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Google has confirmed its next Made by Google hardware event for 12 August in New York City, where the Pixel 11 range is widely expected to be unveiled. Google is a major technology company best known for its search engine and Android operating system, and its annual Pixel launches showcase the smartphones it designs and sells directly, in competition with the likes of Apple and Samsung.
The Pixel 11 is the successor to last year's Pixel 10 line, which typically includes a standard model, a higher-end "Pro" version, and a folding-screen "Pro Fold" variant. Ahead of official reveals, details about new phones often circulate through leaks and rumours from within the tech industry, which can offer clues about design or features but are not confirmed by the manufacturer until launch day.
This event matters to anyone following the smartphone market because it will formally confirm the Pixel 11's design, features and pricing, information that has so far only existed as speculation. It also gives an indication of when the phones might go on sale, based on the pattern set by previous years' launches.
More coverage
- Engadget — Google's next Pixel event is on August 12
- TechCrunch — Googleu2019s Pixel event is set for August 12
- Ars Technica — Google's Pixel 11 launch event is set for August 12, with possible price increases
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Originally published by The Verge as “Google announces Pixel 11 launch event in August”.