Google Maps gains AI tools for booking hotels and ordering food
Developing story first seen 1 hour ago
Google has expanded its "Ask Maps" AI assistant within Google Maps with new agentic features that let users order food, book hotels and find event tickets directly from the app, alongside a "Personal Intelligence" tool that draws on a user's Gmail and Calendar to personalise responses. Announced on Thursday, the update reflects Google's push to turn Maps from a simple navigation tool into an assistant capable of handling real-world tasks on users' behalf, deepening ties with partners such as Uber Eats, Square and Toast.
With the new features, users can ask natural-language questions such as finding vegan food nearby and complete orders through supported platforms, or request hotel recommendations and comedy or music listings with direct booking links; the agentic ordering, hotel and ticket features are rolling out to US users only. Personal Intelligence, which can answer questions about flights, reservations and hotels using email and calendar data, is off by default but is rolling out more broadly to all markets where Ask Maps is available, alongside a new live transit widget and the ability for Ask Maps to remember prior conversations so users can resume trip planning without starting over.
- Google Maps' "Ask Maps" can now order food, book hotels, find tickets
- Personal Intelligence uses Gmail/Calendar data; off by default
- New features roll out to US first; some tools reach all Ask Maps markets
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Google Maps has traditionally been a navigation and search tool, showing routes, places and reviews. Google is now building an AI assistant called "Ask Maps" directly into the app, allowing users to ask questions in everyday language and get help with tasks that go beyond simply finding a location, such as ordering food or booking accommodation.
The key players are Google, which develops Maps and the AI features, and the outside companies it works with to make bookings happen, including food delivery service Uber Eats and payment and hospitality platforms Square and Toast. These partnerships let Ask Maps hand off requests, such as a food order, to the relevant service so it can be completed without leaving the app.
This matters because it marks a shift in what Maps is designed to do: rather than just providing information, it is being positioned as an assistant that can act on a user's behalf. It also involves a new feature called Personal Intelligence, which can draw on a user's Gmail and Calendar data to tailor its answers, raising questions about how much personal information users may choose to share with the tool.
More coverage
- Engadget — Now you can chat with Google Maps to order food, reserve hotels and more
- The Verge — You can now ask Google Maps’ AI to order food for you
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Originally published by TechCrunch as “Google Maps adds agentic features, including food ordering and hotel bookings”.