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Grace Cummings Plays With Understated Intensity On ‘Fake’
Grace Cummings has released "Fake," the final single previewing her forthcoming album "Bloodhorse!", due out via ATO Records on 14th August. Produced by Jonathan Wilson, the track continues the singer-songwriter's exploration of understated intensity, pairing outwardly beautiful, soft analogue production with darker, more unsettling themes beneath the surface.
Cummings has described the song as tackling how being called a "good girl" can function as a form of internalised control and abuse, with the track's second half addressing the other person's remorse. The single is accompanied by a video shot in an intimate 9:16 aspect ratio, directed by Tori Styles and edited by Willem Kingma, focusing closely on Cummings's face and reactions as the song unfolds.
In short
- Grace Cummings releases "Fake," her last single before "Bloodhorse!"
- Album out 14th August via ATO Records, produced by Jonathan Wilson
- Song explores control and internalised abuse tied to "good girl" language
Explained simply
Grace Cummings is a singer-songwriter known for combining soft, beautiful production with darker lyrical and emotional content. "Fake" is her latest single, produced by Jonathan Wilson, and previews her forthcoming album "Bloodhorse!" which will be released through ATO Records on 14th August.
The track explores the concept of being called a "good girl" and how this label can become a form of internalised control or harm. The second half of the song shifts focus to address the other person's remorse, revealing a complex emotional narrative beneath the song's outwardly gentle musical arrangement.
The single is accompanied by a music video filmed in portrait format, focusing closely on Cummings's face and reactions throughout the song.