Grateful Dead have teamed up with US preppy clothing brand Vineyard Vines to launch a new menswear collection, continuing the rock band's long history of creative collaborations with fans and retailers. The range blends casual, summer-ready styles with the band's signature branding, including its dancing bears motif, and is being pitched as a nostalgic crossover for fans of both the group and the Connecticut-based fashion label.

The collection spans items such as quarter-zips, hoodies, polos, button-down shirts, shorts, ties and caps, with prices ranging from around $9.50 for a can coozy up to $158 for jackets and vests. It is available both online and in physical stores, with free shipping offered on US orders over $125. Executives from both the band's camp and Vineyard Vines described the tie-up as a heartfelt nod to shared values of positivity and self-expression rooted in classic American style.