Grupo Frontera Reflects on Its Rapid Rise at Latin Music Week 2026: ‘We’re Making People Happy’
Grupo Frontera discussed its rapid rise from playing weddings and quinceañeras in McAllen to reaching an international audience at Latin Music Week. The members said the viral success of their 2022 cover of “No Se Va” accelerated their growth, while their cumbia-influenced sound and modern lyrics helped connect with listeners and bring them happiness.
The group also spoke about building industry partnerships while retaining its creative identity, including the launch of BorderTown Records with The Orchard this year. Grupo Frontera is a four-time finalist at the 2026 Billboard Latin Music Awards, which will air live on 22 October from Miami; Peso Pluma leads the finalists with 17 mentions.
- “No Se Va” helped propel Grupo Frontera to wider recognition.
- The group says its modern cumbia sound connects across language barriers.
- Grupo Frontera launched BorderTown Records with The Orchard this year.