GTA 6 pre-orders are tracking “well above expectations” and the game will “set a new baseline” for Take-Two, says CEO Strauss Zelnick

Take-Two chief executive Strauss Zelnick said pre-orders for Grand Theft Auto 6 are tracking “far above expectations” and described the game as likely to set a new baseline for the company. Take-Two expects its launch to drive growth in consumer spending and called the coming financial year potentially historic.

GTA 5 has sold nearly 235 million copies across three console generations, while the series has sold more than 480 million units overall. Most GTA 6 pre-orders are reportedly for the $100 Ultimate Edition, whose extra content contributes to recurrent consumer spending; Take-Two forecasts $3.35 billion to $3.5 billion in revenue next quarter and a 12 per cent rise in that spending. Zelnick also suggested the pace of content from franchises including GTA could change over the next decade.