Grand Theft Auto 6 has generated exceptional advance purchase interest according to Take-Two's leadership, with preorder figures substantially outpacing the company's internal forecasts. Despite this strong market enthusiasm, the publisher has decided against releasing specific preorder numbers publicly.

The decision reflects the CEO's scepticism about whether preorder metrics provide meaningful indicators of eventual sales performance. By keeping the figures private, Take-Two appears to be protecting against potential misinterpretation of data that may not correlate directly with actual customer purchases or long-term commercial results.