Rockstar's parent company Take-Two has said that pre-orders for the highly anticipated Grand Theft Auto 6 are skewing towards the pricier Ultimate Edition rather than the standard version, despite the premium option costing significantly more. Take-Two CEO Strauss Zelnick made the comments during a CNBC interview, describing overall pre-order demand for the game as "exceptional" and suggesting the trend reflects the enthusiasm of the most dedicated fans, who tend to pre-order earliest.

The GTA 6 Ultimate Edition costs $99.99/£89.99, compared to $79.99/£69.99 for the Standard Edition, with PlayStation Store bestseller charts showing the premium version ahead. For the extra $20/£20, buyers get additional vehicles, weapons, cosmetics and in-game locations, including a raidable contraband store, though players can upgrade to the Ultimate Edition later if they choose. Push Square notes this pattern isn't unique to GTA 6, as premium editions generally outsell standard ones across most games on PS Store.