A new guerrilla advertising campaign has appeared at bus stops criticising Meta's AI-powered smart glasses, with the latest instalment featuring a poster of Kylie Jenner designed to visually "transform" in a manner reminiscent of John Carpenter's cult film They Live. The stunt is part of a wider, ongoing series of unofficial street ads targeting Meta's glasses, which have drawn scrutiny over privacy concerns such as covert recording and facial recognition of unsuspecting members of the public.

The campaign uses the classic They Live device, in which a hidden reality is revealed only through a special lens, to suggest that Meta's AI glasses could expose or alter what wearers perceive about the people around them, in this case using Jenner's image as the eye-catching example. The article does not specify who is behind the guerrilla ads, but frames them as the latest in a pattern of public pushback against the rollout of camera-equipped AI eyewear.