Hailey Bieber has launched a limited-edition Gap denim capsule, “The Hailey Jean”, drawing on her 1990s-inspired style and vintage Gap jeans from her own collection. The collaboration reflects Gap’s continued use of celebrity partnerships to generate fashion interest, while responding to the popularity of oversized, relaxed denim silhouettes.

The range, available online and in selected Gap stores from 16 July, includes the Extra Baggy Jean and Low Rise Loose Jean, both priced at $89.95 and offered in light, medium and midnight-indigo washes. Sizes run from 23 to 35, with rigid cotton denim, custom “1996” hardware marking Bieber’s birth year, and signature lining details; the Low Rise Loose Jean is sold exclusively online. Gap says the collection follows collaborations with Victoria Beckham and KATSEYE.