A new study predicts that by 2028, half of all games released on the Steam platform will incorporate artificial intelligence in some form, reflecting how rapidly AI tools are being adopted across game development. The forecast highlights growing concern within the industry that AI is not just changing how individual games are made, but is lowering the barrier to entry so significantly that developers may be able to produce multiple games where they previously could only manage one.

The study's central point is that AI's impact on Steam will not simply be about more games featuring AI-driven characters or systems, but about AI making game creation itself faster and more accessible, potentially flooding the platform with a greater volume of releases. This raises questions about the future composition of Steam's catalogue, the pace of output from small and solo developers, and how audiences and the platform itself might respond to an increasingly AI-assisted development landscape.