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Harry Potter Officially Returns to Theaters With Magical New Merch
Warner Bros. Discovery is bringing all eight Harry Potter films back to cinemas for a limited 25th-anniversary run, accompanied by new themed merchandise. The re-release offers fans a chance to revisit the series on the big screen while extending the anniversary celebration into cinemas and fan events.
Items shown at San Diego Comic-Con include elaborate popcorn containers inspired by the Hogwarts Express and Hogwarts’ four houses. The most prominent item is a large red-and-gold Hogwarts Express model marked “5972”, alongside an oversized Nimbus 2000 broomstick; release dates and prices were not stated.
In short
- All eight Harry Potter films return to cinemas for a limited anniversary run.
- New cinema merchandise was previewed at San Diego Comic-Con.
- Highlights include a Hogwarts Express container and Nimbus 2000 display.
Explained simply
The Harry Potter film series consists of eight movies released between 2001 and 2011, adapted from J.K. Rowling's books about a young wizard attending a magical school. The franchise became a cultural phenomenon, defining cinema for a generation and generating billions in revenue worldwide.
Warner Bros. Discovery, the company that owns the Harry Potter films, is celebrating the 25th anniversary of the first film by returning all eight to cinemas for a limited run. This theatrical re-release allows fans to experience the series on the big screen, whilst extending the anniversary into a broader commercial campaign.
The studio is releasing new merchandise tied to the anniversary, including specially designed products inspired by locations and objects from the films. These items, including themed popcorn containers and collectible replicas, are being presented at fan events and retail outlets to engage audiences beyond cinemas.