Harry Styles & HeadCount Drive Major Voter Action During His MSG Residency: See the Numbers

Harry Styles’ partnership with non-partisan voter organisation HeadCount generated 108,061 voter actions and 33,284 new registrations during his 30-date Madison Square Garden residency. The campaign aimed to help fans take part in the midterm elections and matters as an example of how concerts can be used to encourage civic participation.

HeadCount’s “actions” include checking registration status, signing up for election alerts or volunteering. Volunteers staffed co-branded tables and voter messages appeared on the Garden’s video boards during the residency, which ran from 26 August to 31 October; the campaign also included a nationwide Harryween sweepstake. Across Styles’ work with HeadCount, the partnership has generated 90,992 new registrations and 319,901 actions, while his 2022 “Good to Vote” campaign registered more than 54,000 fans.