Nintendo licenses Zelda toy line to Hasbro for 2027 launch

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Nintendo licenses Zelda toy line to Hasbro for 2027 launch

GamesRadar+ · 2 hours ago

Hasbro has secured a licence to produce Legend of Zelda merchandise, including action figures and other toys, with products expected to launch in 2027. The deal marks a significant expansion of the Zelda franchise beyond video games and Nintendo's own merchandise lines, bringing one of gaming's most beloved properties to a major global toy manufacturer's shelves.

The agreement reflects the growing commercial appeal of the Legend of Zelda series, particularly following the success of recent entries in the franchise, and signals Nintendo's continued willingness to licence its intellectual property to established toy makers. Further specifics on the exact product range, pricing and release timeline within 2027 have yet to be detailed.

  • Hasbro to make official Legend of Zelda toys and action figures
  • Products expected to arrive starting in 2027
  • Deal expands Zelda merchandise beyond Nintendo's own lines

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Originally published by GamesRadar+ as “Hasbro wins license to make Legend of Zelda toys, action figures, and more from 2027”.