HBO Max is rolling out two new mobile features aimed at helping subscribers find something to watch more easily, as the platform seeks to maintain its reputation for having one of the most user-friendly interfaces in streaming. The move comes amid a strong year for HBO, following the successful launches of The Pitt Season 2 and A Knight of the Seven Kingdoms earlier in 2026.

The first feature, "HBO Max Shorts," is a vertical video feed of trailers, clips and bonus content, initially being tested on iOS before a wider rollout to other devices later this year. The second, an AI-powered "Ask HBO Max" conversational search tool, is now available to adult users on Android and uses natural language understanding to recommend content based on mood, such as comedies, family dramas or films suited to a group movie night.