Hidden Valley Ranch to throw one lucky pair of lovers an all-expenses-paid Super Bowl wedding — on Valentine’s Day

Hidden Valley Ranch has launched a contest offering one engaged couple an all-expenses-paid wedding in Los Angeles on 14 February 2027, when Valentine’s Day and Super Bowl Sunday coincide. The promotion turns the wedding reception into a watch party, bringing together romance and American football.

The prize includes flights, hotel stays, wedding arrangements, catering and a Super Bowl party for 50 guests, with a ranch-themed champagne flute fountain and a private chef. Couples can apply from 19 November to 4 December 2026 by answering five prompts and submitting a video of up to 90 seconds; both must have public Instagram accounts and agree to marry at the event. The winner is due to be notified around 14 December and must obtain a marriage licence by 12 February 2027. Super Bowl LXI is scheduled for SoFi Stadium in California; the teams have not yet been decided.