Higher Ground Links Up With Basketball Podcast ‘The Young Man and the Three’ (Exclusive)
Higher Ground, the production company founded by Barack and Michelle Obama, is partnering with basketball podcast The Young Man and the Three (YM3) as its executive producer and creative partner. The move extends Higher Ground’s work in basketball media and gives it a larger presence in basketball podcasting.
Hosted by Tommy Alter, YM3 grew out of The Old Man and the Three, which Alter co-founded with JJ Redick, now the Lakers’ coach. The podcast is due to return on Thursday with guests Jalen Williams, Jared McCain and Ajay Mitchell; Barack Obama appeared on its first episode. Higher Ground has also produced the basketball documentary series Starting 5 and Court of Gold, focused on the Olympics.
- Higher Ground is joining basketball podcast YM3 as executive producer and creative partner.
- Tommy Alter’s show returns with Jalen Williams, Jared McCain and Ajay Mitchell.
- The Obamas’ company has also produced basketball and Olympics documentaries.
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Higher Ground is the production company founded by former US president Barack Obama and Michelle Obama. It makes films and other programmes, including projects about sport and basketball.
The Young Man and the Three is a basketball podcast hosted by Tommy Alter. It grew out of The Old Man and the Three, which Alter co-founded with JJ Redick, a former player who now coaches the Los Angeles Lakers.
The partnership connects Higher Ground’s work in basketball films and series with podcasting. Podcasts let players, coaches and other guests discuss the sport in longer conversations, reaching listeners beyond television and film.