A UK housing developer has launched an incentive scheme offering to cover up to £40,000 in private school fees on behalf of homebuyers, as part of an effort to attract purchasers amid a challenging property market. The offer is designed to sweeten the deal for prospective buyers, particularly families weighing the cost of private education alongside a new home purchase, and reflects the lengths developers are going to in order to stand out in a competitive sales environment.

The full details of the scheme, including which developments it applies to and the specific terms attached, were not available in the source material provided. Such incentives are becoming increasingly common among housebuilders looking to offset buyer hesitancy linked to high mortgage rates and broader affordability pressures.