– Start with one strong image rather than a different visual for every post, letting it set the subject, palette and mood for a whole short-form video campaign.
– Fix a "campaign promise" (a guiding creative message) before generating any motion, so every version stays true to the same story rather than becoming its own interpretation.
– Prepare a single master visual from the original high-resolution file, correcting flaws and defining exactly which elements (subject, contrast, colour range) must stay consistent across all outputs.
– Build the main teaser first, as it establishes the visual grammar—pacing, reveal and framing—that shorter cutdowns and other social versions will inherit.
– Generate an initial AI-driven draft from the master image using Seedance 2.5, then judge it against the campaign promise through human editorial review before finishing with verified text and calls to action.