"Euphoria" makeup artist Donni Davy shifted away from the glittery, crystal-heavy looks of the show's first two seasons for its third and final season, using more restrained makeup to reflect a five-year time jump that saw Rue, Jules and Cassie enter young adulthood. Davy tailored each character's look to their circumstances: Jules's red lips and under-eye black eyeliner signal her navigating a sugar-baby lifestyle and the male gaze, while Rue wears no makeup at all to reflect her survival mode and lack of stability.

Cassie's transformation is the most dramatic, moving from heavy glam with sparkle and clawlike nails as a budding content creator to an even sexier, blonder, tanned aesthetic evoking Pamela Anderson, Marilyn Monroe and Brigitte Bardot once she discovers OnlyFans. Davy also used details like fake freckles and exaggerated lip liner to nod to TikTok and Instagram beauty trends, with showrunner Sam Levinson closely involved in shaping the more mature, "feral" tone of the final season's visual storytelling.