How I learned to love an obnoxious phone grip

A butter-shaped phone grip with tablespoon markings prompted the writer to swap minimalist accessories for bright, playful designs. The change reflects a broader appeal: colourful grips can make large phones easier to hold while giving users a way to personalise everyday tech.

Los Angeles designer Bailey Hikawa has made unconventional grips and cases since 2018, incorporating input from disabled people; Apple recently collaborated with her on a bright MagSafe grip. PopSocket also sells novelty designs, including tomato pincushions and hot dogs, and its founder says consumers are showing more interest in colour, texture and personality. The writer suggests that phones’ mostly muted colours may be part of the reason people seek more expressive accessories.