How Much Did Turnstile & Rosalía’s ‘SNL’ Appearances Help Their Streaming Numbers?
Turnstile and Rosalía both saw substantial streaming increases after making their first appearances as musical guests on Saturday Night Live. The figures suggest that performances on the programme can renew attention in an artist’s music, with Turnstile’s songs and catalogue gaining listeners after the band’s appearance and early data showing a similar effect for Rosalía.
In the Monday-to-Friday period after Turnstile performed on 3 October, “Birds” reached 327,000 US streams, up 74% year on year against the previous week, while “I Care” reached 239,000, up 80%. The band’s catalogue streams rose 44% to more than 3.9 million. After Rosalía performed on 10 October, early figures showed Monday streams for “Reliquia” up 175% to 51,000 and “Magnolias” up 356% to 53,000; her catalogue total rose 37% to just over one million.
- Turnstile’s “Birds” streams rose 74% after its SNL performance.
- “I Care” streams increased 80% in the same period.
- Rosalía’s “Magnolias” gained 356% in early figures.
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Saturday Night Live is a long-running US television show that combines comedy sketches with live performances by musical guests. An appearance can introduce an artist and their songs to viewers who may not already follow their work.
Turnstile is an American rock band, while Rosalía is a Spanish singer whose music draws on several styles. Streaming services count plays of individual songs and an artist’s wider catalogue, so changes in those figures can show whether more people are listening.
The figures reported here compare listening before and after each performance. They offer a way to assess whether the broadcasts brought renewed attention to the artists’ music.
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The case for
The increases suggest that an SNL performance can introduce artists to a large audience and prompt listeners to explore both the songs performed and the wider catalogue. For artists, this renewed attention may help turn a high-profile television slot into lasting discovery and broader reach.
The case against
The figures show a rise after the performances, but do not establish that SNL alone caused it or that the gains will last. Other promotions, release activity, audience trends or short-lived curiosity could also affect streams, so the numbers may overstate the programme’s independent or enduring impact.