How Rockstar’s ‘GTA VI’ release could reshape gaming, streaming and even paid time off

Rockstar Games is due to release Grand Theft Auto VI on 19 November, 13 years after the previous main instalment. Analysts expect one of gaming’s biggest launches, with potential sales and long-term player interest that could benefit Rockstar’s parent company Take-Two and the wider industry.

The game has reportedly cost more than $1 billion to develop. Sensor Tower estimated more than 12 million pre-orders by 13 November, while Morgan Stanley forecast 40 million copies sold by March 2027; Take-Two’s shares have more than doubled since the start of 2023. Streamers and creators also expect the game to attract viewers and help them grow audiences and revenue, building on the enduring popularity of GTA V.