After "Sally, When the Wine Runs Out" became a breakout viral hit, Role Model's record label urged him to capitalise on the momentum by collaborating with major established producers. The artist instead advocated for his instincts, convincing the label to let him work with Mason Stoops and Taylor Mackall—less prominent producers who had previously contributed as session musicians to his work—arguing they possessed untapped talent for pop production.

The creative process with Stoops and Mackall departed from conventional studio methodology, with many sessions beginning as open improvisations without pre-formed songs. The track "Good Thing" emerged from roughly an hour of unstructured jamming that the collaborators felt evoked a Willie Nelson aesthetic. Role Model expressed enthusiasm for the results, streaming the unreleased material extensively prior to the album's 7 August release.